
Vision
To become the leading strategic partner for hospitality businesses, transforming their brands through innovative marketing solutions, data-driven digital strategies, and compelling brand storytelling that drives sustained growth, enhanced customer engagement, and delivers exceptional guest experiences.
Mission
Our mission is to forge long-term partnerships with our clients, offering them the tools and expertise needed to succeed in a competitive market. Through the power of creativity, cutting-edge digital technology, and strategic insight, we enhance brand visibility, audience engagement, and profitability.

_
WE ARE CREATIVE
Core Values
- InnovationConstantly pioneering new marketing strategies and creative solutions to drive business success.
- IntegrityUpholding the highest ethical standards in all our operations and client partnerships.
- CollaborationBuilding trust-based, collaborative relationships with our clients and industry partners.
- ExcellenceCommitting to delivering top-tier results and excellence in every project.
- SustainabilityPromoting sustainable and environmentally conscious practices in both our business operations and in the marketing strategies we create for our clients.
__
Co-Founders
Our Team Is Dedicated For You

Amr Galaly
- CEO & Founder of GBL in Egypt & Managing partner of IDMC Oman.
- 38 years of experience of Sales, Marketing & Business Development in local and international hotel brands.
- Opening more than 6 hotels in Egypt and GCC.

Maha Saad
- Over 25 years of PR & communication expertise, both locally and internationally.
- A multi award winning PR professional; and the recipient of The Hospitality Sales & Marketing Association International bronze award in ‘Crisis Management.
- A 22-year experience in Starwood Hotels & Resorts and was responsible for the opening of 8 hotels during her tenure.