At GBL, our E Commerce support services are designed to elevate your business   performance in both B2C and B2B environments.

We offer a range of essential services, including.

Channel Manager (CM)Support

The Channel Manager is a crucial tool for the hospitality industry, particularly for those seeking to enhance business generation across online platforms (B2C & B2B).
By leveraging revenue management dynamic tools, this platform can significantly increase hotels potential revenue.
We believe that incorporating Site Minder will add considerable value, especially as we aim to match the productivity currently achieved through Booking.com.
Expanding online presence will facilitate revenue management team processes by monitoring and evaluating productivity while maintaining rate parity.

Online Travel Agents (OTA’s) (B2C & B2B):

Amplify and enhance the hotel’s presence on
selected OTAs using professional techniques.

Online Price Optimization and Recommendations:

Optimize online rates to achieve optimal market
share, responding to market trends, consumer
behavior, and competitive pricing.

Extensive Reporting:

Track and report on monthly and yearly performance
against forecasted figures across various digital channels.
Analyze consumer behavior through in-depth web
analytics to understand customer demographics,
campaign effectiveness, and traffic sources

Market Intelligence:

Conduct regular market surveys to ensure accurate
price positioning.
Analyze competitor strategies and market behavior
to provide actionable insights.

Content Development:

Enhance conversion rates by creating compelling
visual and descriptive content, in collaboration with
the Marketing Team.

Rate Mapping and Parity:

Design and implement a seasonal Online Rate Structure.
Assist in auditing rates across online channels and thirdparty websites to ensure consistency.